Everyone makes mistakes but it is important to learn from them and not to do it again. If you are a startup then it is vital to know these mistakes so you can avoid them.
We all know in 2022 online marketing is one of the most significant parts of your marketing strategy if you want to have a successful business.
Here are 5 tips that will help to grow your online business
#1 Not addressing your customers and their main problem
According to this study, those who take care of their customers will drive 4% – 7% higher revenue than those who do not. Your target audience (TA) is more interested in how you solve their issues and not in the products or services you offer.
Instead of focusing on the product's features talk about how it can make your TA’s life better and easier. To know about your TA’s you need to analyze their current situation by doing surveys, customer interviews, etc. Also, communicate with stakeholders, sales teams who are more familiar with your TA’s problems.
#2 Not thinking about mobile user
Everybody uses a mobile phone these days and they use it not only to make calls or texts. Hence you cannot overlook your mobile customers. Your website should be optimized for phones as well. A bad experience can turn your TA away from the business.
Almost 50% of individuals have stated that they won’t use a product if their website is not mobile-friendly even if it is their favorite brand.
So, while making your brand’s website make sure it is extremely mobile-friendly as well.
#3 Ignoring SEO
Every website should be optimized for google/yahoo searches. Not using SEO can be very damaging for your business as customers won't find you. Your website needs to be on the first page of the search engine otherwise it is bad.
Just think about it how many times have you gone to the 2nd page when you are searching for something?
Your website contains must have keywords that your TA is searching for. You can check out Neil Patel’s blog on SEO to know more about SEO.
#4 Spending a lot on Paid Ads
About 25% of these ads reach your customers. PPC marketing on Google Ad Words or Facebook can indeed help you to get traffic, conversions, and reach more people. But it is very costly and if there is no solid strategy then it is a waste of money.
If you are a new business and want to get more traffic then don’t spend on paid ads at the beginning. Try to grow organically and spend time testing different strategies. In this way, you can define your TA and then you can increase ad ROI.
#5 Not focusing on email marketing
Email marketing is a crucial part of your business. If you do it strategically then email marketing is very effective. Also comparing to other techniques email marketing has a higher ROI.
The main reason it has a high ROI is that the cost is extremely low. So if you overlook emails then it will be a huge mistake for your business. Moreover, the emails should be optimized for phones as well. More than 50% of emails are opened from phones.
Collect the email address of your customers and send them an email every week/month to your subscribers.
Takeaway
It’s okay if you have made some of these mistakes. Look at the bright side now you can identify your mistakes. So you can now take the correct steps to change them.
Remember before doing anything you need to do a lot of research and survey of your target audience and analyze their issues.
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