The Covid-19 lockdown has affected small businesses the most and they are looking for ways to adapt to the situation. Based on various surveys done online there 5 strategies of digital marketing to grow small businesses.
Since right now there is a lack of physical options and most companies need to be more reliable on the digital landscape, online marketing provides small businesses to expand their business and reach their target audience.
5 strategies of digital marketing to grow small businesses
#1 Have a Strong Presence on every social media
Since direct face-to-face communication is not possible right now, small business owners should start taking social media seriously to reach their potential audience.
Furthermore, for most small businesses social media is one of the crucial parts of their marketing plans. In a survey, almost 88% of small businesses invest mainly in social media.
It has become one of the functional aspects of online marketing strategies for various small organizations.
#2 Focus on the main goal for the business
One of the most beneficial digital marketing tactics is to set your goals and plan your strategies according to them. Hence, before you start the marketing plan for the business organizations determines your primary online marketing goal.
At present, more than 76% of small companies believe that their online advertising efforts are helping them to achieve their business’s goals.
According to data from 2020, small businesses want to use online marketing:
15% of the investment will be for revenue generation.
14% want to generate high volume leads.
19% to convert leads.
14% want to increase the audience and brand’s engagement
17% want to increase their web traffic.
#3 Using in-house resources for digital marketing
One of the strategies of digital marketing to grow small businesses is to provide creative ideas for online marketing.
More than 63% of the in-house employees in small businesses work on online marketing services with other responsibilities. However, only 16% of them have employees who only focus on online marketing.
Since now most businesses want to save money during this pandemic shutdown, using their employees for digital marketing is a good solution. Also, these employees know the products and services the best.
A lot of businesses believe that the success of their campaigns mainly depends on the inner knowledge of their previous projects since that employee knows where exactly to look.
With so many big digital marketing agencies it is fascinating titbit that most small companies keep their facilities in-house.
#4 Website Marketing
In this day and age, online visibility is most vital for any business. Hence if you do not have your brand’s website then your presence in today’s market is practically non-existent.
Small companies do not need to do a lot of things other than creating their website which will increase their website marketing knowledge.
According to 2020 data, almost 56% of small organizations invested in website marketing so that their digital presence can increase.
Moreover, web marketing needs more resources and a well-planned strategy to make your website visible to more people. You need to build online relationships to make website marketing one of the most profitable ways to increase your business.
For example, your company is about home décor. So the website marketing will be the main focus when you are planning your digital marketing strategy. The business will post videos and articles which are related to home décor on the company’s blog.
Also, on the website, it is a must to provide contacts, location, what services you provide, and your core values.
With the Covid-19 situation, blogs and videos will help small business owners which will provide their audience with relevant information that influences the specific market.
#5 Video Marketing
It is very impactful in digital marketing to grow small businesses. Eye-catching videos will help most small businesses to dominate the online marketplace because on average people will spend 88% more time on your website.
Even though most people want to see video content from companies and brands they like only 32% invest in video marketing last year.
If you have a high-quality, short video with relevant information on your website then there is more chance for people to buy from you. Hence it is essential to invest in video marketing.
Conclusion
In today’s day and age, it is extremely important to have your website and a digital marketing strategy to grow your business. Investing in a website and some tools will make your business more visible to people.
The more people visit your social media platforms and website there is more chance for your product or service to sell.
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